What you need to do to be future ready...
Technical requirements for the future
- Google Tag Manager Installed
- Google Analytics 3 (or universal) active with events installed
- Google Analytics 4 set up & collecting data
Collect first party data (check you are following the privacy laws when you are doing this!)
- Competitions
- Newsletters
- Chat Data
- Reviews
- Website Quiz
Use first party data
- Google Analytics - Remarketing
- Google Ads/Facebook
- EDM’s