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Articles and updates

Everything you need to know about converting website visitors to sales, all things chatbot, new Yonder features and more....

How connecting booking system data to customer survey eliminates hours of guesswork

Good data is the key to actionable insights. Connect your booking system to generate a rich picture

Making the most of the Trans-Tasman Bubble

Some tips on how to communicate to Covid wary travellers

How to get more online reviews

Online reviews influence the purchase decisions of 93% of consumers

Is customer feedback really worth collecting?

Wondering what's the point in collecting customer feedback? We give examples how to use it

How important is Tripadvisor compared with Google?

We take a look at which one is the most influential decision-making tool for customers.

What on earth is NPS?

Find out what NPS is and why it's one of the most important metrics for you to track.

Using NPS in Tourism

Here's why all tourism businesses should be measuring NPS (like, right now)

5 reasons why tourism operators are adding automation to their customer service

A chatbot is an amazingly efficient extension to your in-house customer service team.

Measuring chat success: how many conversations can you expect?

Here’s what we’ve learnt about the benchmarks for website chat performance

How to estimate the value of Yonder in your business

We breakdown the value you can expect to get based on customer benchmarks

With a couple of months borders closed, how different are domestic vs international travellers?

There’s a marked difference with kiwi travellers and it should influence your marketing

When will tourism pick up? Yonder's barometer to signal growth after Covid-19 lock-down

We’ve aggregated data from all of our NZ customers to build a leading indicator of visitor growth